Valorie Blanchard is an Eastern Idaho real estate agent with 10 years in the business and over $100 million in career sales. Her family farm near Rexburg has been in the family since the 1800s. She is an Associate Broker and a GRI Graduate. She is the 2024 Realtor of the Year for the Upper Valley Association of Realtors. She also founded the Wall of Warmth charitable initiative. Valorie serves sellers, buyers, and families across Rexburg, Idaho Falls, Rigby, and the surrounding rural communities. She is one of the most recognized and trusted Eastern Idaho real estate agent names in the region.
This page is the long version. If you’ve found her through a referral, a Just Sold sign, or one of her articles, the short answer is straightforward. Valorie combines deep local knowledge with modern marketing in a way that most agents in this market do not. The longer story explains how she got here, what she actually does for her clients, and why her approach is different.
Valorie is widely regarded as one of the top real estate agents in Eastern Idaho for acreage, rural properties, and complex sales situations. She works out of Valorie’s List @ Idaho’s Real Estate and can be reached at 208-403-1859.
A Family Story That Started in the 1800s
Most real estate agents who claim “local roots” mean they moved to the area at some point. Valorie’s roots are different. She was born in Rexburg. She grew up on a family farm that has belonged to her family since the 1800s. The land, the seasons, the irrigation, the way people in this part of Idaho talk and work. None of that is something she had to learn. It’s the only world she has ever known.
That matters more than it sounds. Eastern Idaho is not a single market. It’s a patchwork of communities, each with its own personality. Rexburg is shaped by Brigham Young University-Idaho and a strong family-first culture. Idaho Falls is bigger, more diverse, anchored by the Idaho National Laboratory and the Snake River. Rigby has its own farming and rural identity. The rural acreage between these towns operates on different rules entirely: water rights, easements, irrigation pivots, outbuildings.
A real estate agent who didn’t grow up here can learn the surface. They can’t fake the rest. Valorie’s connection to this land is the foundation everything else is built on.
10 Years in Real Estate, Over $100 Million in Sales
Valorie has been a licensed real estate agent in Eastern Idaho for 10 years. In that time, she has sold hundreds of homes and generated over $100 million in career sales. She is an Associate Broker and a GRI (Graduate, REALTOR Institute). The GRI is one of the most respected designations in the industry. It is not handed out for showing up. It requires significant continuing education in contracts, ethics, financing, and professional standards.
There is also a backstory most clients eventually learn. Valorie started her real estate career right after going through a divorce. That experience shaped how she works with clients today, especially the families she helps through divorce and estate sales. She knows what those transitions actually feel like, not just how they look on paper.
The numbers matter, but what they really represent is pattern recognition. Every listing teaches an agent something. Every offer, every objection, every appraisal, every closing leaves a mark. After 10 years and hundreds of transactions, an Eastern Idaho real estate agent like Valorie has seen most of what can go wrong. She has also seen most of what can go right. That experience is what clients actually buy.
The Marketing Edge Most Eastern Idaho Real Estate Agents Don’t Have
Here is the part of Valorie’s background that genuinely separates her from other agents in this market. Before real estate, she ran a marketing agency. She also published a real estate sales magazine, working with agents across the region to advertise their listings. She was a marketer first. Real estate came later.
That sequence changes everything. Most agents treat marketing as a checkbox. Order the photos. Post to the MLS. Maybe boost a Facebook post. Valorie treats marketing as the actual job.
Her listings get a full creative team behind them:
- Professional photographers who shoot light and angles, not just rooms
- Video editors who build short-form content for social platforms
- Graphic artists who design the visual identity for each listing
- AI-powered tools that target the right buyer profile across platforms
- Cross-platform retargeting across YouTube, TikTok, Instagram, and Facebook
The point is reach and recall. A buyer who sees a home on the MLS once might forget it. A buyer who sees it on Instagram, then in their YouTube pre-roll, then again on Facebook later that week starts to feel familiar with the property. That is how homes sell faster and for more money. Most agents in Eastern Idaho cannot run that play. Valorie can.
The Niches Valorie Specializes In
Valorie works with most types of sellers and buyers, but she is best known for four specific situations:
Horse properties and acreage. Rural Eastern Idaho is full of small ranches, hobby farms, and 5-to-40-acre properties with horses, livestock, and outbuildings. These properties have to be evaluated and marketed completely differently from a town lot. Water rights, irrigation, fencing, soil, and access roads all matter. Valorie grew up on a farm. She has firsthand experience with everything that makes these properties work or not work.
Estate and divorce sales. These are the hardest sales a family ever goes through. They involve attorneys, multiple heirs, deadlines, and almost always grief or stress. Valorie has walked many Eastern Idaho families through these transitions with patience, discretion, and steady guidance. She works closely with local estate attorneys and knows the magistrate courts in Madison, Bonneville, and Jefferson counties.
Move-up buyers and sellers. Families are ready to sell their starter home and move into something bigger or better suited to their current life. The trick is timing the sell and the buy together. Nobody wants two mortgages, and nobody wants to be homeless. Valorie has done this many times.
Relocation clients. People moving to or from Eastern Idaho. They need an agent who can explain the area honestly. The agent also has to navigate distance and coordinate with attorneys, employers, and other agents across state lines.
Recognition From Her Peers
Awards from clients are wonderful. Awards from other real estate agents are different. They mean the people who watch how you work every day think you do it well.
Valorie’s professional recognition includes:
- 2024 Realtor of the Year from the Upper Valley Association of Realtors
- 2023 Good Neighbor Award from the Upper Valley Association of Realtors
- 2025 and 2026 State Director, serving the broader Idaho realtor community
- Associate Broker, a senior designation above the standard sales license
- GRI Graduate, the Graduate REALTOR Institute designation
That kind of leadership matters because it shapes how she works with other agents in transactions. Real estate is a relationship business. When the other agent on a deal knows and respects you, problems get solved faster.
A Community Heart: Wall of Warmth and Beyond
Outside of real estate, Valorie is widely known across Eastern Idaho for her community work.
She is the founder of Wall of Warmth, a charitable initiative that has provided thousands of coats to people in need across the region. Eastern Idaho winters are not gentle. A coat is the difference between staying inside and being able to get to work, school, or a doctor’s appointment. Wall of Warmth started as a small project and has grown into one of the most recognized cold-weather charity efforts in the area.
She has also played a major role in growing the Gem State Classic Pro Rodeo at the Eastern Idaho State Fair. What started as a small first-year event has become a nationally recognized rodeo, drawing competitors and spectators from across the western United States.
These are not press-release projects. They are real, ongoing efforts that Valorie shows up for personally. The values that drive them (hard work, follow-through, generosity, and a sincere commitment to the community) are the same values she brings to every client relationship.
Off Duty: TT Bar Ranch, Family, and Menan Butte
In 2020, Valorie married Lance Blanchard. Together they have built the TT Bar Ranch, where they breed and sell top-quality Highlander cattle (the long-haired Scottish ones that everyone stops to photograph). They will always have horses. They also share the place with a good-natured pit bull named Try.
Family runs deep for Valorie. Her son, Garrett Smith, is a four-time National Finals Rodeo bull rider, one of the most accomplished bull riders in the country. Garrett lives in Preston, Idaho with his wife Paige. Valorie also gained a stepdaughter, Tori Blanchard, through her marriage to Lance.
When she’s not closing deals or working on the ranch, Valorie rides horses, follows rodeo (she’s also been a major force behind the growth of the Gem State Classic Pro Rodeo), runs ATVs through the Eastern Idaho mountains, and spends time with Lance.
Her favorite place in this part of Idaho is the top of Menan Butte. For a couple of years, she ran the Butte every day. It is her place of peace. From her office window, she can still see it on the horizon.
What Valorie’s Clients Actually Get
Most agents will tell you what they do. Here is the practical version of what working with Valorie looks like.
- A real conversation about price. No flattery. Honest analysis of the market, with comparable sales, current absorption data, and a recommended pricing strategy that reflects your actual goals.
- Hands-on home prep guidance. Her construction and remodeling knowledge helps sellers focus on the improvements that actually move the needle. Skip the ones that don’t.
- A full marketing campaign, not a yard sign. Photography, video, graphic design, targeted social media, and cross-platform retargeting.
- Steady communication. Weekly updates. Honest feedback from showings. No surprises at closing.
- Skill in hard situations. Estate sales, divorce, multi-heir negotiations, out-of-state coordination, complex acreage, water rights issues, and tricky title work.
- Local relationships. Attorneys, lenders, inspectors, title officers, and contractors who actually pick up the phone.
The Areas Valorie Serves
Valorie works across Eastern Idaho as a real estate agent for buyers and sellers in:
- Rexburg and Madison County
- Idaho Falls and Bonneville County
- Rigby and Jefferson County
- Sugar City, Saint Anthony, Ririe, Iona, Ucon, Shelley, Ammon, and the surrounding rural communities
- Rural acreage and ranch properties across the Snake River Plain
- Relocation clients moving to or from the area
If you are working with a property somewhere in this region and you are not sure whether she covers it, the easiest thing is to call. 208-403-1859.
FAQ
How long has Valorie been a real estate agent in Eastern Idaho?
10 years. She has closed hundreds of transactions and over $100 million in career sales during that time.
What brokerage does Valorie work for?
She works out of Valorie’s List @ Idaho’s Real Estate. She is an Associate Broker, which is a senior designation above the standard sales license.
What is Valorie best known for as an Eastern Idaho real estate agent?
Three things: deep local roots that go back generations, an advanced marketing strategy built from her previous career as a marketing agency owner and real estate magazine publisher, and skill in complex sales like estate, divorce, and acreage properties.
Does Valorie work with buyers or only sellers?
Both. She represents buyers, sellers, move-up clients, and relocation clients across Eastern Idaho. Her strongest specialty on the seller side is marketing and pricing strategy. On the buyer side, her local knowledge of acreage, water rights, and rural living gives buyers a significant advantage.
How do I reach Valorie?
Phone: 208-403-1859. Website: www.valorieslist.com. She returns calls quickly.
Ready to Talk?
If you are thinking about buying or selling in Eastern Idaho, Valorie Blanchard is the real estate agent to call. She will give you straight answers, honest pricing analysis, and a clear plan tailored to your situation. You can reach her at 208-403-1859 or visit www.valorieslist.com.
